We're Pawi — Made in Ireland, Made for Dogs 🐾
Pawi is an Irish online store for dog products, created with a simple idea: buying everyday essentials for your dog should also help dogs who need support.
We sell practical, carefully selected products for dog owners in Ireland, while building a transparent impact model connected to animal welfare.
Where we are now
Pawi is still in its early stage.
At the moment, we are focused on building a simple and trustworthy store, selecting useful dog products, improving the customer experience, and preparing the right structure to support animal rescue organisations in a responsible way.
Our goal is to donate €1 from every order to animal rescue shelters and dog welfare causes. We are currently identifying suitable organisations in Ireland so that future donations can be made clearly, responsibly, and transparently.
Until those partnerships are confirmed, we want to be honest about where we are: Pawi is building towards this impact model step by step.
Why we are doing this
Animal rescue shelters do important work every day, often with limited resources. Food, care, shelter, transport, medical support, and rehoming all require time and money.
Pawi was created to support that effort through everyday purchases. Instead of treating impact as a one-off campaign, we want it to become part of how the business works.
How we plan to develop it
As Pawi grows, we plan to:
- Partner with trusted animal rescue shelters and dog welfare organisations in Ireland.
- Share updates about where donations go.
- Keep the donation mechanism simple and easy to understand.
- Build a store that dog owners can trust, both for the products they buy and the impact they support.
Our long-term aim is to make every order contribute to something bigger than the product itself.
More than a pet store
Pawi is not trying to be the biggest pet shop.
We are building a small, purpose-driven dog brand focused on useful products, honest communication, and a clear mission: helping dogs through everyday purchases.
When you buy from Pawi, you are caring for your own dog while helping us build a model that can support more dogs in need across Ireland.
Together, one order at a time. 🐾